Our involvement started when we were asked to assist the Ettalong Beach War Memorial Club, a non profit organisation set up to benefit the local War Veterans, to conceive of a way to fund a car-park that was required to meet local Council requirements.

From our research into strata hotels PTI suggested using their car park site that fronted the beach to build a major apartment hotel, and that from the proceeds not only could they get a car park but also with time a new Club from the profits.

Thirteen years and considerable work later this became a reality with a new 236 apartment resort and 6,000 sqm licensed Club open for trading. The time period was necessary as successive marketing drives enabled the concept to be bankable and to provide a suitable margin for a major builder and developer like Multiplex to be involved. Ettalong had been a small resort town for many years, and was used as a thoroughfare for traffic passing through on their way to other areas. Through a series of strategies to promote the town the top units were able to be sold for some $1.95m rather than the $500k originally estimated.

PTI’s design concept was to develop a design which maximised the views and the saleable areas, providing a product ideal for the family market, which very strongly related to the site and its environs and would establish the property as a very pleasant and significant destination.

The hotel has become an established destination for the Sydney leisure and conference markets.

For more information on this property please see their website:

mantraettalongbeach.com.au